Inbound marketing creates awareness while attracting new customers to your business. Using channels such as blogs and social media, in addition to cohesive landing pages, drawing in new client leads will become natural.

Your page should include just enough information, be responsive, but not overwhelm your prospective customers. The key is giving them enough information without drowning them with content.

This is the where you convert, whether you are moving a customer to fill out a form, make a purchase, follow your page, etc. the call to action should be clear and to the point.